Search Engine Optimization(SEO)

Search engine optimization (SEO) is the process of improving a website's visibility on search engines like Google by optimizing its content, structure, and technical elements to rank higher in organic (non-paid) search results. It involves keyword research, on-page optimization (such as meta tags, headings, and content quality), technical SEO (like site speed, mobile-friendliness, and crawlability), and off-page strategies like link building. The goal of SEO is to attract more relevant traffic to a website, increase its credibility, and ultimately drive higher engagement and conversions from search engine users.